HAMILTON, ONTARIO–(Marketwire – July 5, 2011) - Reeves Financial Services (RFS) today announced the promotion of Thomas Irvine, current Director of Marketing, to the position of Chief Marketing Officer (CMO).
In his new role Thomas will lead both the sales and marketing teams and will be responsible for the development and execution of a fully integrated sales and marketing strategy across all divisions of the organization.
Referrals and strategic partnerships are the lifeblood of this business; no one appreciates and values the art and the science of this like Thomas. He has a deep passion for customer service and ensuring that the needs of the client are at the forefront of everything we do,” said Scott Reeves, President and Chief Executive Officer.
“I am excited to take on this new role and help lead our evolution. I am a strong believer in the Independent Advisor model and the specialized level of expertise that it offers clients. I hope to combine my understanding of marketing with my passion for sales and customer services to help RFS realize its greatest potential,” said Thomas Irvine.
Mr. Irvine will play a central role in steering the company’s marketing operations, business development activities and customer relationship management to achieve greater market penetration in our current markets and through expansion into new ones. Mr. Irvine’s immediate marketing plans for the company include a migration to an Inbound Marketing Strategy, an enhanced online presence that incorporates a strong focus on content-marketing and increased attention on educating and engaging with our clients.
About Reeves Financial Services
Founded in 1996, RFS was established with the vision of becoming a truly innovative financial services provider that always put the interest of the client first. The RFS business model relies on long-term, high-quality relationships that ensure a harmony of interests: our client’s success is our success. RFS is one of the only financial service providers in Ontario that enables their clients to move their money around free of penalties as new opportunities arise.